Today we see many digital first consumer brands who are doing around 50-100 cr annually.
Arindam - You forgot to mention one important metric which is, how many Atomberg fans were bought [by customers] because of Arindam? :)
I am a fan of You first and then your Fan.
Excellent read Arindam! I think g) & h) are the toughest to crack on AZ ! Did you ever see any significant movement on these ?
Hi Arindam - great post, thank you for initiating long form articles. Can I understand how you can measure 'Share of Spends' in digital media ? How do you assess competitor spends ?
On Amazon, you will get an idea through Amazon Pi
For Youtube, look at the views on the videos and with estimated CPM, calculate spends
A good read Arindam 👍
Was wondering how could we calculate total awareness of our brand? Survey?
Yes, brand tracks
Arindam - You forgot to mention one important metric which is, how many Atomberg fans were bought [by customers] because of Arindam? :)
I am a fan of You first and then your Fan.
Excellent read Arindam! I think g) & h) are the toughest to crack on AZ ! Did you ever see any significant movement on these ?
Hi Arindam - great post, thank you for initiating long form articles. Can I understand how you can measure 'Share of Spends' in digital media ? How do you assess competitor spends ?
On Amazon, you will get an idea through Amazon Pi
For Youtube, look at the views on the videos and with estimated CPM, calculate spends
A good read Arindam 👍
Was wondering how could we calculate total awareness of our brand? Survey?
Yes, brand tracks