13 Comments
User's avatar
Debapriyo Mandal's avatar

Very well put Arindam Sir, captures India really well.

Some other observations I am seeing is.

Today's Indian Consumers are not so sensitive about products long-term use and have already factored a product upgrade in shorter cycles. Unlike our parents who were very sensitive to this. This may be the effect of mobile phones which had to be upgraded very often to stay updated, but this is happening in fashion with fast fashion, consumer electronics,etc.

Expand full comment
Arindam Paul's avatar

Very true

Expand full comment
Angad Talwar's avatar

Used to look forward to all your posts on LinkedIn but it was quite difficult to read with all the distractions. This will be a much better platform to read in detail and go back to use your learnings as part of our playbook for CosIQ. Thanks bro!

Expand full comment
Arindam Paul's avatar

Thanks buddy

Expand full comment
Arvind lodha's avatar

the Only news letter required if one is building omni channel brand

Expand full comment
Akshay Bhandari's avatar

As always, content with great insights that can only come after spending years in the market. Great to see long form content here on Substack without any distraction from pretentious crap that Linkedin and Twitter are full of.

I often come back to your content to clear my fundamentals and apply the same at work!

Expand full comment
Nikhil Lade's avatar

Very well penned down Arindam. Thanks for this !

Expand full comment
Rahul Sanghi's avatar

Great addition to the Indian startup newsletter-sphere - excited to see where you take this Arindam!

Expand full comment
Arindam Paul's avatar

Thanks Rahul

Expand full comment
Ajay Dhillon's avatar

Such an insightful post. Thanks

Expand full comment
Shubham Tamrakar's avatar

Thank you so much for sharing such a valuable insights. so many insights for Founders to think.

Expand full comment
Dhiren Makhija's avatar

Very well summarised. Gives me a clear picture of the Indian consumer. Thanks!

Expand full comment
Shashwata's avatar

Loved the article. So many insights to double click on

Expand full comment