12 Comments

the Only news letter required if one is building omni channel brand

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As always, content with great insights that can only come after spending years in the market. Great to see long form content here on Substack without any distraction from pretentious crap that Linkedin and Twitter are full of.

I often come back to your content to clear my fundamentals and apply the same at work!

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May 24Liked by Arindam Paul

Very well penned down Arindam. Thanks for this !

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May 23Liked by Arindam Paul

Very well put Arindam Sir, captures India really well.

Some other observations I am seeing is.

Today's Indian Consumers are not so sensitive about products long-term use and have already factored a product upgrade in shorter cycles. Unlike our parents who were very sensitive to this. This may be the effect of mobile phones which had to be upgraded very often to stay updated, but this is happening in fashion with fast fashion, consumer electronics,etc.

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author

Very true

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May 23Liked by Arindam Paul

Used to look forward to all your posts on LinkedIn but it was quite difficult to read with all the distractions. This will be a much better platform to read in detail and go back to use your learnings as part of our playbook for CosIQ. Thanks bro!

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author

Thanks buddy

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Great addition to the Indian startup newsletter-sphere - excited to see where you take this Arindam!

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author

Thanks Rahul

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Thank you so much for sharing such a valuable insights. so many insights for Founders to think.

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Very well summarised. Gives me a clear picture of the Indian consumer. Thanks!

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Loved the article. So many insights to double click on

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