2 Comments
User's avatar
Nikhil Lade's avatar

If your brand is spending consistently on Google, even humble spends, you may reach out to your Google account rep for CDI-BDI report (Category Development Index & Brand Development Index). This location pivoted report helps us to map out the locations where our brand is weak or stronger as per respective category.

Expand full comment
Diwakar Srinath Azhagesan's avatar

Wonderful post. Many thanks for writing with examples. :)

Expand full comment