Whenever I mention that performance marketing on Google and Meta can be leveraged to generate demand in offline channels and online marketplaces at scale and that we have been doing it for years , it raises eyebrows
Quite curious: For your category, while building it to such great heights: in a nutshell which channel has worked extremely well - Google or Meta or Marketplaces? :)
Thanks for sharing. Curious to know why do you advise against Reach and Frequency or click campaigns in this context?
I liked the input on creatives. Could you give an eg from atomberg on problem solution vs benefit vs testimonials?
This is summed up extremely well!
Quite curious: For your category, while building it to such great heights: in a nutshell which channel has worked extremely well - Google or Meta or Marketplaces? :)