How to Build Consumer Brands in today's India
Subscribe
Sign in
Home
Archive
About
Latest
Top
Discussions
Keyword Level Deep Dive to Improve Amazon Profitability
While running Amazon ads and the Amazon business in general, the north star business metric for me has always been TACOS which is the Total Advertising…
Jun 7
•
Arindam Paul
22
Share this post
How to Build Consumer Brands in today's India
Keyword Level Deep Dive to Improve Amazon Profitability
Copy link
Facebook
Email
Notes
More
4
May 2025
10 Marketing Metrics to track to understand if brand is going to hit online growth ceiling
Will this brand hit a growth ceiling soon?
May 4
•
Arindam Paul
20
Share this post
How to Build Consumer Brands in today's India
10 Marketing Metrics to track to understand if brand is going to hit online growth ceiling
Copy link
Facebook
Email
Notes
More
April 2025
Street smart ways to find out which campaigns/channels bring most incremental sales
Attribution is Overrated.
Apr 19
•
Arindam Paul
27
Share this post
How to Build Consumer Brands in today's India
Street smart ways to find out which campaigns/channels bring most incremental sales
Copy link
Facebook
Email
Notes
More
3
How to improve your Amazon ads efficiency by at least 10%
Let’s say you’re spending ₹4–5 lakhs/month on Amazon ads
Apr 16
•
Arindam Paul
25
Share this post
How to Build Consumer Brands in today's India
How to improve your Amazon ads efficiency by at least 10%
Copy link
Facebook
Email
Notes
More
How Can Brands Win on Quick Commerce?
Every consumer brand founder/executive today is thinking about Quick Commerce.
Apr 6
•
Arindam Paul
51
Share this post
How to Build Consumer Brands in today's India
How Can Brands Win on Quick Commerce?
Copy link
Facebook
Email
Notes
More
2
January 2025
Building Large Omnichannel Brands- The Pitfalls and How to Navigate Them
Every consumer brand today understands that to grow and scale profitably, they have to be omnichannel.
Jan 24
•
Arindam Paul
31
Share this post
How to Build Consumer Brands in today's India
Building Large Omnichannel Brands- The Pitfalls and How to Navigate Them
Copy link
Facebook
Email
Notes
More
3
November 2024
Digital First Consumer Brands Going Offline- Why and When?
Despite all the buzz around D2C, q-com and e-com, and despite all these channels growing much quicker than the market, any consumer founder you speak to…
Nov 2, 2024
•
Arindam Paul
52
Share this post
How to Build Consumer Brands in today's India
Digital First Consumer Brands Going Offline- Why and When?
Copy link
Facebook
Email
Notes
More
1
August 2024
How to Use Performance Marketing on Meta and Google to Scale Demand across all Channels
Whenever I mention that performance marketing on Google and Meta can be leveraged to generate demand in offline channels and online marketplaces at…
Aug 25, 2024
•
Arindam Paul
50
Share this post
How to Build Consumer Brands in today's India
How to Use Performance Marketing on Meta and Google to Scale Demand across all Channels
Copy link
Facebook
Email
Notes
More
3
July 2024
10 Things to Keep in Mind for D2C brands while expanding Offline
While I understand that going offline and expanding via GT/MT is the flavor of the season but be very cautious.
Jul 14, 2024
•
Arindam Paul
18
Share this post
How to Build Consumer Brands in today's India
10 Things to Keep in Mind for D2C brands while expanding Offline
Copy link
Facebook
Email
Notes
More
June 2024
How Customer Acquisition Channel Mix should Evolve with Time
Whether you are building an app or a facewash or a protein bar, acquiring new customers remain one of the toughest challenges
Jun 22, 2024
•
Arindam Paul
35
Share this post
How to Build Consumer Brands in today's India
How Customer Acquisition Channel Mix should Evolve with Time
Copy link
Facebook
Email
Notes
More
2
3 Use-Cases of Google & Meta to Solve Business and Marketing Challenges beyond Brand & Performance Marketing
Other than the popular use cases of brand & performance marketing, Google & Meta can be used by founders & CXOs to solve critical business & marketing…
Jun 15, 2024
•
Arindam Paul
13
Share this post
How to Build Consumer Brands in today's India
3 Use-Cases of Google & Meta to Solve Business and Marketing Challenges beyond Brand & Performance Marketing
Copy link
Facebook
Email
Notes
More
2
May 2024
10 Marketing Metrics To Help Identify Whether Your Brand will Hit a Growth Ceiling Soon
Today we see many digital first consumer brands who are doing around 50-100 cr annually.
May 26, 2024
•
Arindam Paul
25
Share this post
How to Build Consumer Brands in today's India
10 Marketing Metrics To Help Identify Whether Your Brand will Hit a Growth Ceiling Soon
Copy link
Facebook
Email
Notes
More
6
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
